Options are a great investment if one takes the time to understand how these leveraged instruments work. Options are instruments that allow one to control stock for for a fraction of the cost.. For example even if your overall direction of predicting stock is only better than flipping a coin by using options you will decrease your risk immensely and your return will automatically increase. If you buy a 1,000 shares of a 100 dollar stock you would need a 100k or 50K on margin if you held that stock overnight. If the stock fell 10 dollars then the investor would stand to lose substantially. However, you could control the stock for 1 dollar or less depending on if you wanted to hold the stock for 1 week or 1 month. Instead of investing 100K one would need 1k and still have great upside benefits with a fraction of the risk. If the stock went up 10 dollars then the dollar invested per share could rise to 4-5 times its value which means 1k could become 4-5k. This kind of return would not happen in stocks unless one had a huge appreciation in the stock price.
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